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Unilever sales rise thanks to surge in shampoo and deodorant sales
Unilever sales rise thanks to surge in shampoo and deodorant sales
A new advertising campaign for Lynx which ditched male stereotypes has paid off for owner Unilever after higher sales of the men’s grooming range propped up the group’s performance. Lynx, known as Axe in the rest of the world, dropped its o...
Big business tricks that small businesses can profit from
Big business tricks that small businesses can profit from
You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year's Superbo...
L'Oréal tries on smaller packets for size in India
L'Oréal tries on smaller packets for size in India
As Jean-Paul Agon, L’Oréal SA’s chief executive, drove around rural India—peeking into homes and stores last year—a harsh reality sunk in: Small is big in the South Asian nation. The French cosmetics brand had been sticking...
Meet the black entrepreneurs who are transforming the beauty industry
Meet the black entrepreneurs who are transforming the beauty industry
Hair and beauty is an important part of the black female experience, yet black people are still far behind in being represented or profiting from the industry.
Does this 'millennial' packaging make you want to buy shampoo?
Does this 'millennial' packaging make you want to buy shampoo?
The other week, there was a discussion on the Makeup Rehab subreddit about "brands that not only sell makeup but also sell aesthetic." One Reddit user wrote about her attempt to figure out whether she was tempted to buy brow gel or concealer because sh...